The answer is simple…Customer Engagement. As restaurant owners, you have the opportunity to personally interact with your customers. Take advantage of this, be different and dominate your competition!

Here are some suggestions:

Celebrate customer’s birthdays

o    Get staff members to sing happy birthday

o    Take a photo of them and feature them on a “Birthday Pin board” in store

o    Take a photo or video of the celebration, share it on Facebook and tag the
      customers

Create competitions to increase customer participation

o    Create a photo sharing competition where the most creative photo uploaded to  
      Facebook or Instagram wins a certain prize

o    Run a video sharing competition where the customer with the funniest video in
      the restaurant wins a certain prize

Engage with Facebook Users

o    Feature behind the scenes videos on Facebook for your customers to enjoy

o    Take videos of the chef preparing food and feature on Facebook

o    Update customers with special offers, new menu items and competition 
      announcements on Facebook

Host In-store Events

o    Fundraising events

o    Local community events

o    AFL parties

So what are you waiting for? It’s time to get creative - Engage your customers and share the fun!